The American Association for the Advancement of Science (AAAS) is the world's largest general scientific society, with over 120,000 members.

They also are the publisher of the well-known scientific journal Science.

As an addition to their diversity themed ads previously run, AAAS asked us to create social ads that showed their support for the LGBTQ+ science community.

After some hesitation and “how are we supposed to show an LGBTQ+ scientist” type questions from the agency, I was happy to present “The Same as Everyone” concept.

AAAS often offers a free t-shirt incentive when becoming a member that matches the campaign theme.

This was the shirt design we came up with for this campaign.