It’s Ok to get lost.

This campaign aimed to capture the attention of avid travelers, backpackers, and explorers who often find themselves lost in unfamiliar places by introducing them to the intriguing world of telescopes as an unexpected and enjoyable hobby.

Utilizing authentic NASA imagery, the campaign showcased stunning visuals of Earth appearing as a mere "pale blue dot" when seen from a distant perspective, demonstrating to travelers passing by that the vastness of outer space offers endless possibilities for exploration beyond the confines of our planet.

The posters were strategically displayed at various locations such as bus stops, metro/subway stations, airports, and selected street spots.