“Bold is” recruitment campaign
A promotional initiative I concepted and designed for Bowie State University's "Bowie Bold" motto. The focus was on reaching out to potential students and their parents through social media advertisements, on-campus signage, posters, and even a campus magazine. The visuals featured genuine Bowie State students and their inspiring journeys, demonstrating to prospective students that they can also discover their distinct path at this remarkable HBCU.